You’ve got to admire GCHQ’s recent campaign to find its modern day code-breakers. A great swathe of coverage has already been achieved across broadcast, print and online media for its ‘Can you Crack It?’ campaign www.canyoucrackit.co.uk, challenging those who fancy their puzzle solving abilities to come up with an answer to what seems a random collection of numbers and letters.

What I particularly like is that it appears they’ve pushed this out by carefully seeding it online – nothing so gauche and obvious as a press release for the government super sleuths.

Again it shows how the communications world is changing in terms of how you can execute an idea – but it still needs a good idea at its heart. And this is a good one.

Fortunately there are still three days left to crack it….I might need three years.