Since when did we all start to consume content? I read content, I watch content, I listen to content but do I really consume content?

Have a listen to the creators of JacksGap on the BBC’s Media Show, a massively successful You Tube channel. How they love to talk about consuming content.

Is it just me or is there something slightly uncomfortable about content becoming a metaphorical feast? Is it just a commodity to be eaten?

It’s jargon of course which, ironically, is often employed to cover up the lack of content – or at least interesting content.

Fortunately I haven’t started to read content to my children, they still prefer a bedtime story.